My Role in Quince:

Senior Creative Desginer | Photographer

• Leadership and Team Development: Directed and expanded a creative team across the US and India, overseeing project lifecycles and collaborating with executive leadership to meet product launch deadlines.

• Innovative Creative Solutions: Launched AI-driven initiatives to streamline workflows, enhance ad performance, and improve efficiency; trained team members on AI tools for scalable creative processes.

• Visual Brand Consistency and Asset Management: Managed visual assets across platforms, ensuring cohesive brand presence across apparel, jewelry, and home products through meticulous editing, proper photoshoots, and AI enhancements.

• Cross-Platform Design and Marketing: Developed ad campaigns for social platforms and optimized website pages in collaboration with engineering, enhancing engagement and user experience through strategic design.

• Photography and Art Direction: Directed all aspects of photoshoots, including styling, scheduling, and art direction, while maintaining brand standards and boosting visibility with impactful visuals for social media and product pages.