Problem
Many people do not believe that eating a whole pack of jelly beans could energize them, and they think that jelly beans contain many calories. We want to show them that Sport Beans are not a regular jelly beans. It’s a jelly bean that could boost their performance and energize them during extreme exercise.
Solution
Sport Beans will replace iconic pop culture symbols that require massive energy and replace them with Sport Beans products that energize it. This way, it could help the brand relate to its target audience more and make it feel more modern and approachable.
